Mario, obviously. He's poured SOO much more time into the mario series. Mario has appeared in how many games? And either way, Mario is also what shot Nintendo to success, and without Mario he would be any old joe. I love just about all of his series, and I love Zelda more than most mario games, but really. Mario is like his most successful child, Zelda's like his child that tries their best and has hidden depths, and the rest are like illegitamite children or estranged children who have at best been adopted by other producers or at worst fallen into obscurity.