Djinn
and Tonic
http://www.theverge.com/2015/3/17/8230631/microsoft-is-killing-off-the-internet-explorer-brand
Who knew having what is consistently the worst browser on the market is not effective. Especially without ever updating it to even be competitive with the other more popular ones.
To me IE is just that browser I use to go download Firefox the first day of turning my computer on. Then it is never to be touched again.
Also....Project Spartan? Didn't we go through this when they rolled out Microsoft Cortana? I guess their next Microsoft smart phone will be the Infinity, gaming mouse the Banshee, gaming console High Charity, tablet the Forerunner...
While Microsoft has dropped hints that the Internet Explorer brand is going away, the software maker has now confirmed that it will use a new name for its upcoming browser successor, codenamed Project Spartan. Speaking at Microsoft Convergence yesterday, Microsoft's marketing chief Chris Capossela revealed that the company is currently working on a new name and brand. "We’re now researching what the new brand, or the new name, for our browser should be in Windows 10," said Capossela. "We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing."
Internet Explorer will still exist in some versions of Windows 10 mainly for enterprise compatibility, but the new Project Spartan will be named separately and will be the primary way for Windows 10 users to access the web. Microsoft has tried, unsuccessfully, to shake off the negative image of Internet Explorer over the past several years with a series of amusing campaigns mocking Internet Explorer 6. The ads didn't improve the situation, and Microsoft's former Internet Explorer chief left the company in December, signalling a new era for the browser.
Capossela also detailed the power of using the Microsoft brand over just Windows or Internet Explorer, and showed off some research data on a new name for the company’s browser vs. Internet Explorer. Putting Microsoft in front of the new secret name increased the appeal to some Chrome users in the UK. "Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high," says Capossela.
Microsoft is clearly testing names with market research, but it’s unclear when the company plans to unveil the final name for its Internet Explorer successor. Judging by Microsoft’s own research, it’s obvious the company will move as far away from Internet Explorer as possible, and it’s likely Project Spartan will have the Microsoft name attached to it.
Who knew having what is consistently the worst browser on the market is not effective. Especially without ever updating it to even be competitive with the other more popular ones.
To me IE is just that browser I use to go download Firefox the first day of turning my computer on. Then it is never to be touched again.
Also....Project Spartan? Didn't we go through this when they rolled out Microsoft Cortana? I guess their next Microsoft smart phone will be the Infinity, gaming mouse the Banshee, gaming console High Charity, tablet the Forerunner...