In most every game I play, I name the main character the canon name of the main character. This includes any and all Zelda games - it's always Link, even if there's already a Link file saved. The two big exceptions are Pokemon and Mass Effect - my Pokemon avatar, when male, is always Seth, and when female, is always Lara. Remnants of my obsession with Tomb Raider: The Last Revelation when I was a kid. For Mass Effect, it's always Jack Shepard - a blatant LOST reference, because why not?