But, back on topic, I believe this is a desperate and pathetic attempt at getting attention to a floundering system. They know the harsh and brutal criticism they're getting. instead or FIXING the problem, they cram it down people's throats. It's pathetic.
But this also isn't new or unexpected of Microsoft. They knew about the RROD problem as well as the 360 lacking a proper disc securing mechanism...they never fixed it. Instead, with the 360 S model, they slapped a sticker on it saying that moving the console will result in damaged discs. They're lazy and inconsiderate. We're dogs meant to purchase their devices, noted by the name XBone.