The Best Marketing Campaigns in Gaming

[thePlinko]

Must consoom.

I was recently scrolling through my recommended videos on YouTube when I found this commercial:

Nintendo: Professor Layton and The Unwound Future Commercial

youtu.be

Now this alone is a pretty sweet commercial (I’m not entirely sure why its going for an early 1900s style though, the Layton games are set in the 60s) so I looked into it a bit more, and there was also a massive ad campaign involving interactive YouTube ads and even an ARG.

Nintendo - Professor Layton & the Unwound Future

This integrated campaign was created by Leo Burnett Chicago to promote the Nintendo game "Professor Layton & The Unwound Future."

youtu.be

oof that last bit aged like fine human corpses

Needless to say, this was a really cool marketing campaign for a game that they clearly had a lot of faith in, and that faith clearly wasn’t misplaced due to how well the game sold.

So what are some other good cool or interesting marketing campaigns you’ve seen?

 

[ThatCat]

Legend of Zelda NES Commercial #1

This first commercial is a very standard 1980s era video game commercial featuring two nerdy looking teenagers playing the original Legend of Zelda. The comm...

www.youtube.com

Zelda II: The Adventure of Link TV Ad

Okay... Link talks? Sounds strange, but this commercial makes this happen.⚠️ Don't forget to LIKE , SUBSCRIBE , and CLICK the BELL ICON to be notif...

www.youtube.com

Legend of Zelda A Link to the Past SNES Japanese Commercial #1

http://www.zeldadungeon.net/This commercial for A Link to the Past is entirely in Japanese, but it is absolutely hilarious. It's a bunch of Japanese dancing....

www.youtube.com

Not sure why Nintendo doesn't keep marketing their games like this

 

[ExLight]

 

[Jimmu]

I remember back in 2010 for the release of Donkey Kong Country Returns, Nintendo Australia had a giant banana hoard placed in Sydney near the Sydney Opera House and altered a famous landmark in another part of my state “The Big Banana” with a giant bite sticker. Source

 

[Dizzi]

I remember back in 2010 for the release of Donkey Kong Country Returns, Nintendo Australia had a giant banana hoard placed in Sydney near the Sydney Opera House and altered a famous landmark in another part of my state “The Big Banana” with a giant bite sticker. Source

nice that they donated the ones that people didnt take home....

 

[Mikey the Moblin]

Make one of the most acclaimed animated Netflix series of all time to advertise your game that not even the people playing it enjoy

 

[thePlinko]

Make one of the most acclaimed animated Netflix series of all time to advertise your game that not even the people playing it enjoy

Clearly you’re talking about Skylanders Academy. I mean, that was pretty obvious to me but you didn’t specify so I was pointing it out to those with less superior intellect.

 

[The Dashing Darknut]

This is just great

And this is very entertaining, “He really defy doilies”

 

[mαrkαsscoρ]

I think I'll go w/ the whole "Wii would like to play" commercials from when the Wii was brand new, just a couple of Japanese men showing off the Wii and motion controls in U.S. homes

also any marketing thing that involves getting a free game is always awesome, like Ocarina of Time Master Quest for pre ordering Wind Waker

 

[thePlinko]

Im surprised that nobody has mentioned the Smash Dojo yet. Smash 4 and Ultimate had their fair share of marketing too but neither of them were as cool as getting a daily tidbit of info on the game.

I mean I guess that might not count as marketing since most of the people who cared about the Dojo were already planning to buy the game but still.

 

[mαrkαsscoρ]

oh shoot that's true, brawl was ****ing hype and smash dojo did an awesome job of carrying it all the way through release, I also visited that site frequently, if not daily

 

[Emma]

Fallout 4's Nuka World DLC Trailer
The DLC itself was... somewhat disappointing. The setting and rewards were fantastic but I didn't like how the story forced you to be a raider boss, taking away player choice. You can somewhat fix it with mods but without a real "good guy" branch in the story built in that offers similar rewards (the only one there skips 95% of the DLC's content and all of the main quest rewards) it was a huge missed opportunity. That said, the Nuka World DLC trailer is I think one of the best video game trailers ever made.