Potential spoilers for those who are 100% unaware of leaks.
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Massive amount of leaks showcasing some of the new pokémon dropped recently.
Now that we're approaching release date, I can probably say with confidence that SV's promotion campaign was extremely subpar.
I am personaly extremely disappointed with the new pokémon designs. It clearly took a shift from the westernized/cartoony designs from James Turner's management into a fairly bland and generic one with this new one. It feels like the pokémon designs are gradually losing its identity, and I can't help but partially attribute part of the issue to concepts that focused on recycling old designs with minimal changes in the past few generations (regional variants, totems, dynamax, megas) instead of focusing on developing strongly original designs.
When discussing the leaks with some friends in some pokémon groups it seemed to be the unanimous agreement that the current direction has little to no quality filter: a lot of the new pokémon are good looking, but another chunk is overwhelmingly bad. Back in Gen V, when this part was still directed and supervised by Ken Sugimori, the same said in an interview that during development the team made "around three times more Pokemon than we intend to actually use in the game". They definitely seem to definitely be going for quantity over quality this time.
Some pokémon look like just the same species but awkwardly big or distorted, like Dunsparce's evolution or Sprigatito's final evolution. Some look almost AI generated like the strange pink blobs that hold hammers, the double-headed pepper ones, the frill thing, or the dolphin evolution. Some others are extremely polluted design wise (car engine thing, ostrich, the kamen rider grasshopper), some are overly simplistic (i.e. the yellow fish, bramblin, the rat family). Some other designs are just absurdly anatomically (this considering organic inspired ones), specially the saber-tooth tiger thing. There's an oversaturation of certain ideas too, why the need for at least 3 similar looking dog evolution lines in a single generation? And they don't seem to be related, it's a bit insane, why not save some for future generations?
Some of the concepts of this gen feel extremely strange so far, specially the Future Paradox Forms. Turning pokémon into robots isn't really something that makes sense, and I feel like they should've taken a more organic approach. Turning them into cyborgs (would still be pretty bad because that's not how evolution works) or giving them some speculative evolution with bizarre features (there are amazing books that approach this kind of fiction, it has ton of potential) would've been infinitely better alternatives.
The Past Paradox Forms aren't horrible, but they're extremely boring. They're literally the pokémon with messier hair. Even Magneton got hair, like, why? (I get that it's a reference to magnetic iron powder, doesn't mean it's not bad, plus it's a recycled concept as it was already seen in Alolan Geodude's line).
Another bizarre 'form' concept they're implementing is the whole "oh these pokémon are actually completely different species but look very similar to existing ones" they pulled for digglet and tentacool. Like, why? Regardless of it possibly having a plot explanation, It once again goes back into that loop of lack of originality self-feeding unoriginal content creation that should've never been approved by the current director.