Because even someone else having the SotH would make people piss themselves in anger. I wouldn't mind having Link look different if it meant new and interesting storylines, but people would flip if a Link didn't have blond hair, blue eyes or green tunic (although that last one appears to be...
Yeah, that's what I'm feeling too. It sounds anti-heroic having someone literally possessed by a spirit, while re-incarnation sounds like the person doesn't really get a choice to be 'heroic' but is literally 'programmed' by the residue of all of his previous incarnations' actions.
I'd rather...